OUR BLOG

May 29, 2019
Brian Kip Las Vegas

C-SUITE: Brian Kip, managing partner, Sofa King Creative

Brian Kip is the managing partner at Sofa King Creative. This year he also helped found Lexicon Vegas, a digital marketing conference, which was held a few weeks ago. Q: What are you reading?  A: Not reading anything, currently, but keeping up with marketing trends and tech blogs. As marketing trends […]
November 14, 2018

Top 10 Benefits of Social Media Marketing

To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve. Because it appeared quickly, social media has […]
October 18, 2018

What Makes A Great Leader

When I have a conversation about leadership, people often refer to their boss, a political leader, or someone who is leading change in their community or industry. They refer to famous figures such as Elon Musk, Mark Zuckerberg, Tim Cook, or even Bill Gates. They admire their boldness, their risk-taking […]
October 4, 2018

2018 Community Achievement Awards

“Go Knights Go!” the crowd cheered as Kerry Bubolz, President and COO of the Vegas Golden Knights took the stage at the 2018 Community Achievement Awards. Each year the Better Business Bureau of Southern Nevada awards an organization or business that has shown dedication to helping grow our community. Sofa […]
September 22, 2018

Network Like a Boss

There is no statement more true than, “It’s not what you know, but who you know”. From developing a list of clientele to building a database of competent vendors, any business professional knows the strife and significance of having a reliable list of contacts to rely on. The first step […]
August 21, 2018

6 Ways to Use the Rest of Your Marketing Budget Before Q4 Ends

Uh oh. The end of Q4 is upon us… and you still have some of your marketing budget left! No need to panic, we’ve put together a list of some great options for you to get some beneficial marketing initiatives accomplished before you lose the rest of your 2018 advertising […]
July 26, 2018
SKCBlog-5-tips-to-rock-your-next-trade-show

5 Tips to Rock Your Next Trade Show

Being an exhibitor at a local tradeshow can be a great way to get your brand in front of up to thousands of new users. Las Vegas alone plays host to over 900 unique tradeshows and conventions. Here are 5 ways to make sure your exhibit is the bell of […]
July 12, 2018
A-Sofa-King-Fun-Internship-SKCBlog

A Sofa King Fun Internship!

Finding a job out of college is probably the most challenging thing for any recent graduate. After filling out numerous job applications and going on several job interviews, I found Sofa King Creative Group through a local job board. Walking through the doors of Sofa King Creative I wasn’t sure […]
June 22, 2018
Everything You Need to Know About IGTV, Instagram’s New Video Platform - SKC blog

Everything You Need to Know About IGTV, Instagram’s New Video Platform

Everything You Need to Know About IGTV, Instagram’s New Video Platform Yesterday, Instagram CEO Kevin Systrom announced the launch of Instagram’s long-form video platform, IGTV. According to The Verge, “Systrom said the app was designed to make it easier to find and watch videos on the mobile phone. He noted that most video […]
June 8, 2018
Workplace culture - Skc Blog 6:8

Workplace Culture The Key to a Successful Company

  They say if you love what you do you won’t work a day in your life.   I believe this is true to an extent. If you love what you do but, you have a horrible boss or rude coworkers than you will be miserable at work. Workplace culture […]
May 25, 2018
Influencer Marketing - SKC Blog

Using Influencers to Promote Your Brand

Using Influencers to Promote Your Brand   Using influencers to promote brands has become a popular trend. Consumers are more likely to trust someone that they follow on social media to tell them what they want than for the company to. The best marketing is marketing that doesn’t feel like […]
May 16, 2018
A Knight On The Town - SKC Blog

A Knight On The Town

A Knight On The Town The Vegas Golden Knights have stolen the hearts of the citizens of Las Vegas. They made their debut onto the ice only nine days after the October 1st attack. Our city was broken and The Golden Knights made a promise to help our city heal. […]