Herban Expo is a Cannabis business to consumer trade show that took place at The Rio Hotel and Casino in Las Vegas during November 9-11th, 2018. With the cannabis industry rapidly evolving and laws steadily moving toward legalization, the intention of Herban Expo was to inform, educate and expose the newest products, information and trends in the market as well as break down the stereotype of marijuana by having hundreds of different types of exhibitors come and feature various products. These products include pipes, plant nutrients, grow equipment, clothing, extracts, payment processing systems and more, along with live art, entertainment and informational seminars.
Because this was Herban Expo’s inaugural trade show, our goal was a bit different when deciding to work with them. Not only did we plan to provide seamless branding across all marketing outlets but we wanted to assist with anything we could that was within our wheelhouse that would lead to a successful event and would turn into many more shows in the future. We then created a strategy to market, organize, sponsor and ticket the show.