When it comes to all things jewelry, it’s no secret that Michael E. Minden Diamond Jewelers is the top custom jeweler of Las Vegas. Trusted for over 30 years, Michael E. Minden is a family jeweler built on quality and trust with the strongest reputation in our community. Michael E. Minden is located inside the Fashion Show Mall and not only carries a dazzling collection of quality, yet affordable diamond jewelry but additionally, they pay the highest value for unwanted gold, diamond and platinum jewelry as well as fine watches - no matter the condition. Michael E. Minden is also the only jeweler in Las Vegas that sells a custom line of various Las Vegas Golden Knights pieces.

Upon taking on Michael E. Minden Diamond Jewelers as a client, we knew we were going to be challenged with giving the brand an entirely new look while also staying true to a name that has been so exceedingly prominent for many years across all of Las Vegas. This was a challenge we were more than ready to take on.

When designing Michael E. Minden’s new website, our main goal was to not only modernize the site but to expose the brand to a whole new demographic of people. We learned that statistically, the millennial generation isn’t as prone to purchasing fine jewelry as previous generations, based on the fear of affordability. We’ve made it our mission to squash that fear, showing younger people that Michael E. Minden sells fine, custom quality jewelry at affordable prices. Our Web team has implemented a very defined SEO both on the back end of the new website and also through PPC campaigns to earn Michael E. Minden the top positions on Google and other search engines.

While the custom and quality jewelry that Michael E. Minden produces speaks for itself, our Graphic Design team has worked hard to showcase their pieces in a way that represents the brand flawlessly. Our team regularly schedules photoshoots to capture each and every piece that is created and enhances them to convey their individual beauty while simultaneously telling the story of all that is Michael E. Minden.

Speaking the vision of a brand is no easy task. Our Social Media team has done extensive research to create a unique voice for Michael E. Minden. Once that voice had been established, we started creating content that provided specific messages to expose the brand across multiple social media platforms. Our team consistently executes strategic marketing campaigns to target the proper demographics and geographical areas that will most benefit Michael E. Minden. Once the message starts to gain traction, our team is very quick to engage with those who are responsive and that is something we pride ourselves on.