September 3, 2017
Twitter - SKC Blog

9 Signs You Shouldn’t Be Using Twitter

9 Signs You Shouldn’t Be Using Twitter It seems like every article about marketing today says that you should use as many social media platforms as possible to get the word out about your company and engage with your audience. However, depending on your audience and how you work with […]
October 13, 2017
9 Steps to Developing a Brand Identity - SKC Blog

9 Steps to Developing a Brand Identity

9 Steps to Developing a Brand Identity In order to market anything—a product, a person, an organization, or an idea—you first need to define your brand. Once you define your brand you’ll be able to create a foundation for all your marketing efforts and strategies. Your brand definition serves as […]
November 23, 2017
What's in a Business Name? the Six Essential Elements You Need to Know - SKC Blog

What’s in a Business Name? the Six Essential Elements You Need to Know

What’s in a Business Name? The Six Essential Elements You Need to Know.    Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do […]
December 18, 2017
Learn Why Branding Is Important In Marketing - SKC Blog

Learn Why Branding Is Important In Marketing

Learn Why Branding Is Important In Marketing   There is a lot of confusion about branding, there are multiple definitions, so what is branding?  Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company. The brand was identified […]
January 15, 2018

How to Build Your Own Personal Brand

How to Build Your Own Personal Brand   In this day in age, you need to build your own brand. Long gone are the days of individuals staying at a job 15 to 20 years. You have got to be an expert on something. The most important job that you […]
February 11, 2018
DigitalMarketingTips - SKC Blog

5 Digital Marketing Tips To Increase Your Brand’s Growth Online And Improve Ad Results

5 Digital Marketing Tips To Increase Your Brand’s Growth Online And Improve Ad Results   Companies spend a significant amount of time and money on advertising and marketing their brand’s products or services. It used to be that when you advertised on offline channels like TV and print, you just […]
March 13, 2018
Influencers - SKC Blog

How to Identify Social Media Influencers & Collaborate on Campaigns

How to Identify Social Media Influencers & Collaborate on Campaigns If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships […]
April 3, 2018
Marketing Mistakes - SKC Blog

The Top 5 Marketing Mistakes

The Top 5 Marketing Mistakes A marketing campaign can not only connect you with the right prospects, but it will also get everyone talking about your company, your product or your service – at least if it’s properly developed and done right. Marketing mistakes can do the opposite and perhaps result in […]