October 13, 2017
9 Steps to Developing a Brand Identity - SKC Blog

9 Steps to Developing a Brand Identity

9 Steps to Developing a Brand Identity In order to market anything—a product, a person, an organization, or an idea—you first need to define your brand. Once you define your brand you’ll be able to create a foundation for all your marketing efforts and strategies. Your brand definition serves as […]
November 23, 2017
What's in a Business Name? the Six Essential Elements You Need to Know - SKC Blog

What’s in a Business Name? the Six Essential Elements You Need to Know

What’s in a Business Name? The Six Essential Elements You Need to Know.    Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do […]
December 18, 2017
Learn Why Branding Is Important In Marketing - SKC Blog

Learn Why Branding Is Important In Marketing

Learn Why Branding Is Important In Marketing   There is a lot of confusion about branding, there are multiple definitions, so what is branding?  Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company. The brand was identified […]
January 15, 2018
Branding - SKC Blog

How to Build Your Own Personal Brand

How to Build Your Own Personal Brand   In this day in age, you need to build your own brand. Long gone are the days of individuals staying at a job 15 to 20 years. You have got to be an expert on something. The most important job that you […]
April 3, 2018
Marketing Mistakes - SKC Blog

The Top 5 Marketing Mistakes

The Top 5 Marketing Mistakes A marketing campaign can not only connect you with the right prospects, but it will also get everyone talking about your company, your product or your service – at least if it’s properly developed and done right. Marketing mistakes can do the opposite and perhaps result in […]
May 25, 2018
Influencer Marketing - SKC Blog

Using Influencers to Promote Your Brand

Using Influencers to Promote Your Brand   Using influencers to promote brands has become a popular trend. Consumers are more likely to trust someone that they follow on social media to tell them what they want than for the company to. The best marketing is marketing that doesn’t feel like […]
July 12, 2018
A-Sofa-King-Fun-Internship-SKCBlog

A Sofa King Fun Internship!

Finding a job out of college is probably the most challenging thing for any recent graduate. After filling out numerous job applications and going on several job interviews, I found Sofa King Creative Group through a local job board. Walking through the doors of Sofa King Creative I wasn’t sure […]
July 26, 2018
SKCBlog-5-tips-to-rock-your-next-trade-show

5 Tips to Rock Your Next Trade Show

Being an exhibitor at a local tradeshow can be a great way to get your brand in front of up to thousands of new users. Las Vegas alone plays host to over 900 unique tradeshows and conventions. Here are 5 ways to make sure your exhibit is the bell of […]