October 13, 2017
9 Steps to Developing a Brand Identity - SKC Blog

9 Steps to Developing a Brand Identity

9 Steps to Developing a Brand Identity In order to market anything—a product, a person, an organization, or an idea—you first need to define your brand. Once you define your brand you’ll be able to create a foundation for all your marketing efforts and strategies. Your brand definition serves as […]
November 23, 2017
What's in a Business Name? the Six Essential Elements You Need to Know - SKC Blog

What’s in a Business Name? the Six Essential Elements You Need to Know

What’s in a Business Name? The Six Essential Elements You Need to Know.    Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do […]
December 18, 2017
Learn Why Branding Is Important In Marketing - SKC Blog

Learn Why Branding Is Important In Marketing

Learn Why Branding Is Important In Marketing   There is a lot of confusion about branding, there are multiple definitions, so what is branding?  Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company. The brand was identified […]
January 15, 2018
Branding - SKC Blog

How to Build Your Own Personal Brand

How to Build Your Own Personal Brand   In this day in age, you need to build your own brand. Long gone are the days of individuals staying at a job 15 to 20 years. You have got to be an expert on something. The most important job that you […]
February 11, 2018
DigitalMarketingTips - SKC Blog

5 Digital Marketing Tips To Increase Your Brand’s Growth Online And Improve Ad Results

5 Digital Marketing Tips To Increase Your Brand’s Growth Online And Improve Ad Results   Companies spend a significant amount of time and money on advertising and marketing their brand’s products or services. It used to be that when you advertised on offline channels like TV and print, you just […]
April 3, 2018
Marketing Mistakes - SKC Blog

The Top 5 Marketing Mistakes

The Top 5 Marketing Mistakes A marketing campaign can not only connect you with the right prospects, but it will also get everyone talking about your company, your product or your service – at least if it’s properly developed and done right. Marketing mistakes can do the opposite and perhaps result in […]
May 25, 2018
Influencer Marketing - SKC Blog

Using Influencers to Promote Your Brand

Using Influencers to Promote Your Brand   Using influencers to promote brands has become a popular trend. Consumers are more likely to trust someone that they follow on social media to tell them what they want than for the company to. The best marketing is marketing that doesn’t feel like […]
June 22, 2018
Everything You Need to Know About IGTV, Instagram’s New Video Platform - SKC blog

Everything You Need to Know About IGTV, Instagram’s New Video Platform

Everything You Need to Know About IGTV, Instagram’s New Video Platform Yesterday, Instagram CEO Kevin Systrom announced the launch of Instagram’s long-form video platform, IGTV. According to The Verge, “Systrom said the app was designed to make it easier to find and watch videos on the mobile phone. He noted that most video […]