May 25, 2018
Influencer Marketing - SKC Blog

Using Influencers to Promote Your Brand

Using Influencers to Promote Your Brand   Using influencers to promote brands has become a popular trend. Consumers are more likely to trust someone that they follow on social media to tell them what they want than for the company to. The best marketing is marketing that doesn’t feel like […]
June 22, 2018
Everything You Need to Know About IGTV, Instagram’s New Video Platform - SKC blog

Everything You Need to Know About IGTV, Instagram’s New Video Platform

Everything You Need to Know About IGTV, Instagram’s New Video Platform Yesterday, Instagram CEO Kevin Systrom announced the launch of Instagram’s long-form video platform, IGTV. According to The Verge, “Systrom said the app was designed to make it easier to find and watch videos on the mobile phone. He noted that most video […]
September 21, 2018

6 Ways to Use the Rest of Your Marketing Budget Before Q4 Ends

Uh oh. The end of Q4 is upon us… and you still have some of your marketing budget left! No need to panic, we’ve put together a list of some great options for you to get some beneficial marketing initiatives accomplished before you lose the rest of your 2018 advertising […]
October 18, 2018
WhatMakesAGreatLeaderSKC

What Makes A Great Leader

When I have a conversation about leadership, people often refer to their boss, a political leader, or someone who is leading change in their community or industry. They refer to famous figures such as Elon Musk, Mark Zuckerberg, Tim Cook, or even Bill Gates. They admire their boldness, their risk-taking […]
November 14, 2018
SKC-The-Top-10-Benefits-Of-Social-Media-Marketing

Top 10 Benefits of Social Media Marketing

To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve. Because it appeared quickly, social media has […]