September 3, 2017
Twitter - SKC Blog

9 Signs You Shouldn’t Be Using Twitter

9 Signs You Shouldn’t Be Using Twitter It seems like every article about marketing today says that you should use as many social media platforms as possible to get the word out about your company and engage with your audience. However, depending on your audience and how you work with […]
January 15, 2018
Branding - SKC Blog

How to Build Your Own Personal Brand

How to Build Your Own Personal Brand   In this day in age, you need to build your own brand. Long gone are the days of individuals staying at a job 15 to 20 years. You have got to be an expert on something. The most important job that you […]
February 11, 2018
DigitalMarketingTips - SKC Blog

5 Digital Marketing Tips To Increase Your Brand’s Growth Online And Improve Ad Results

5 Digital Marketing Tips To Increase Your Brand’s Growth Online And Improve Ad Results   Companies spend a significant amount of time and money on advertising and marketing their brand’s products or services. It used to be that when you advertised on offline channels like TV and print, you just […]
March 13, 2018
Influencers - SKC Blog

How to Identify Social Media Influencers & Collaborate on Campaigns

How to Identify Social Media Influencers & Collaborate on Campaigns If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships […]
April 3, 2018
Marketing Mistakes - SKC Blog

The Top 5 Marketing Mistakes

The Top 5 Marketing Mistakes A marketing campaign can not only connect you with the right prospects, but it will also get everyone talking about your company, your product or your service – at least if it’s properly developed and done right. Marketing mistakes can do the opposite and perhaps result in […]
May 25, 2018
Influencer Marketing - SKC Blog

Using Influencers to Promote Your Brand

Using Influencers to Promote Your Brand   Using influencers to promote brands has become a popular trend. Consumers are more likely to trust someone that they follow on social media to tell them what they want than for the company to. The best marketing is marketing that doesn’t feel like […]
June 22, 2018
Everything You Need to Know About IGTV, Instagram’s New Video Platform - SKC blog

Everything You Need to Know About IGTV, Instagram’s New Video Platform

Everything You Need to Know About IGTV, Instagram’s New Video Platform Yesterday, Instagram CEO Kevin Systrom announced the launch of Instagram’s long-form video platform, IGTV. According to The Verge, “Systrom said the app was designed to make it easier to find and watch videos on the mobile phone. He noted that most video […]
October 18, 2018
WhatMakesAGreatLeaderSKC

What Makes A Great Leader

When I have a conversation about leadership, people often refer to their boss, a political leader, or someone who is leading change in their community or industry. They refer to famous figures such as Elon Musk, Mark Zuckerberg, Tim Cook, or even Bill Gates. They admire their boldness, their risk-taking […]