In this day in age, you need to build your own brand. Long gone are the days of individuals staying at a job 15 to 20 years. You have got to be an expert on something. The most important job that you have today is to be the President of your own brand.
The great news is that using today’s technology anyone can create their own brand. It takes dedication, consistency, and work, but it can be done. Personal branding is important when it comes down to marketing yourself to others.
You can use personal branding in several ways:
As a brand you increase your value to others, but only if you build your brand strategically so that others are able to to see that value.
You are creating your brand, so display a photo that is recognizable on all platforms. If you decide to have a logo created, don’t forget to use that as well to help in building brand recognition.
Now that you have the tools it’s time to start building. Remember this will take consistency and dedication, but you can do it.
SOURCE: The Balance