Using influencers to promote brands has become a popular trend. Consumers are more likely to trust someone that they follow on social media to tell them what they want than for the company to. The best marketing is marketing that doesn’t feel like marketing. Consumers do not want to constantly be bombarded by ads to purchase a product. 84% of brands have turned to influencer marketing in addition to traditional marketing efforts. Here are some helpful facts and tips to help you get the most out of influencer marketing.
There are three levels of influencers
To get the most out of your budget I would recommend using a micro or mid-level influencer. They charge less, are dialed into their following base and are often more effective than mega influencers.
When engaging with a micro or mid-level influencer make sure your email stands out because they often get hundreds of emails a week. Provide enough information to get them interested but still leave them with questions so that they will be more likely to respond. Do your research make sure the influencer aligns with your brand. Know their birthday and make sure you reach out to them, they will feel special and a part of the brand. Personalization goes a long way in this line of work.
Utilize your influencer and repost their post onto your social channels and even boost this post. Make sure you ask their permission first and be sure to tag them. Influencer marketing could be the next big thing for your company! On average businesses are generating $6.50 for every $1 that they invest in influencer marketing.
So what are you waiting for?